challenge
Represent ArtCenter education in a unique way.
strategy
Problem framing- asking the right questions to reframe a problem/brief.
WHAT IS artcenter education?
ArtCenter is like a fast food restaurant, preparing designers to go.
WHAT would artcenter serve?
ArtCenter has a culture of "come and go". It has fast-paced, rigorous programs. From the first day of the orientation, students ask each other: "When are you graduating?" The food should reflect that experience.
WHAT IS INSIDE
of a product designer?
The ingredients of the burgers are based on the characteristics of majors. This is "the product designer" burger.
the lettuce. every product designer has visual communication skills.
sketching
the patty. the core ingredient of designer is asking questions, and explore to find best solutions.
curiosity
the tomato. it is iteration skills by making.
prototyping
the chili peppers. with the right amount, you have a great burger. be careful, it can get spicy.
teamwork
the bbq sauce. some call it presentation skills, but every designer uses a small amount.
bullshit
the cheese. it melts and brings the concepts together.
research
Serving burgers
at artcenter
The product designer burger comes with a signature patty, shaped as a question mark to indicate flavors of curiosity and asking questions.
The research cheese is a post-it note. The prototyping tomato slices are laser-cut MDF. The crunchy sketching lettuce is pages from fresh designers' sketchbooks. The teamwork chili peppers are glitter.
And, of course, the burger is served with tearshake, with differently flavored tears ranging from good crit, broken model, and all nighter.
