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xoxo,

Los Angeles

challenge

Design a unique souvenir for Los Angeles.

strategy

Pattern breaking- do the opposite of what

is expected.

identifying patterns

There are many souvenirs and touristic sites that Los Angeles offers -but none of them are authentic or offer a unique gift. 

 

what is typical

about LA?

traffic

pollution

homelessness

plastic surgery

beach

entertainment

diversity

sunshine

urban sprawl

palm trees

veganism

health+wellness

dogers

#mimosas

lax

hiking

immigration

 

what is not typical

about LA?

megachurches

cults

neighborhood stairway

pornography

celebrity sex tapes

 

where is a place tourists don't go in Los Angeles?

San Fernando Valley is a sun-drenched, suburban enclave in southern California. You may know it by another name:

Porn Valley.

 

Since the 1970s, the hills above Hollywood have played host to a booming pornography industry. A majority of American sex films are shot there in warehouses and private homes — helping the San Fernando Valley rake in $4 billion in annual sales in its '90s heyday.

what if there was a souvenir for porn of Los Angeles?

souvenirs from

san pornando, los angeles

xoxo,

Los Angeles

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