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what is my essence?


create a promo piece that shows who you are 

as a designer.


dig deep -ask questions. 

who is "aslı" to others?

I asked my classmates to jot down one word about "aslı".

what is the meaning of "aslı"?



authentic, being what it purports to be, genuine, original, essence, ace, in opposition to that which is false, fictitious, counterfeit, or apocryphal;


• an original (book or document).

• of approved authority; true; trustworthy; credible; as, an authentic writer; an authentic portrait; authentic information.

• a Turkish given name.

what is your essence?

what are your core values?

why do you exist?

what do you take away?

what do you bring?


what if design wasn't about form+function?

what is it was actually about stories?

what if 99% of great design was invisible?


what if the collaboration of designers and business people led to amazing discoveries?

what if this synergy disrupted the world?

what if design could be the common language of business, innovation, and technology?


what if playing wasn't just for kids?

what if innovation came from playing + great trust in team?

what if design encouraged team to speak up and share ideas?


what if those ideas snowballed and tickled few minds?

"get out of your head! everyone is outside. go play."


what if couple minds transformed dreamers into doers?

what if planners and non-designers became creators?


what if helping peo

what if design could drag people across ocean+land?


what if committing to take care of people around yourself was taking care of yourself?


what if helping people was, in fact, helping yourself?

"thank you for letting me help you. I feel better about myself, and my existence."

what if being a people watcher was useful?


what if listening was more important than talking?

what if asking too many questions was a good thing?

what if questions were better than answers?



china lily

honey suckle

white amber

gypsy rose

green apple






In addition to being the sense most closely linked to memory, smell is also highly emotive.  The perfume industry is built around this connection, with perfumers developing fragrances that seek to convey a vast array of emotions and feelings; from desire to power, vitality to relaxation.

How can I distil my essence?

The sense of smell is closely linked with memory, probably more so than any of our other senses.  Those with full olfactory function may be able to think of smells that evoke particular memories; the scent of an orchard in blossom conjuring up recollections of a childhood picnic, for example.  This can often happen spontaneously, with a smell acting as a trigger in recalling a long-forgotten event or experience.  Marcel Proust, in his ‘Remembrance of all Things Past’, wrote that a bite of a madeleine vividly recalled childhood memories of his aunt giving him the very same cake before going to mass on a Sunday.

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