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MIDDLE CHILD SWAG SHOP

A promotional poster series for a store located in
Los Angeles, California.

Duration: 4 weeks

This poster series has been chosen to be showcased in ArtCenter College of Design Gallery.

Graphic design

Programs used:

Adobe Photoshop, Adobe Illustrator

What is Middle Child Swag Shop?

Often, the older siblings get lots of attention, and
the younger ones all the love, and the middle children are ignored, left behind, or deemed invisible.

Located in the heart of Boyle Heights in Los Angeles, The Middle Child Swag Shop aims to bring attention to the middle children and to sell novel supplies and products for this cause.

This poster campaign is aimed at promoting the grand opening of the store, with the slogan
"we see you".

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Portraits of middle children from awkwardfamilyphotos.com
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